The ambition was high: build a new e-commerce platform from scratch that feels just as carefully designed as a physical store. The brand’s philosophy of long-lasting quality and simplicity had to be reflected in every page – from landing pages to terms & conditions. Minimalism, contrast, white space and balance were central to the experience. At the same time, the platform needed to be flexible enough to support future storytelling and editorial content.

As part of a small, design-driven team, I worked alongside a Lead Designer/Art Director. I contributed across all stages – from early concepts to prototypes, to building the design system and preparing the final handover to developers. My role involved:

• Concept development
• Prototyping and UI design
• Structuring the design system
• Designing for multiple screen sizes
• Ensuring pixel perfection in all components

Design with Intent:

• We started by presenting several design directions to the client, focusing on different interpretations of the brand’s identity.
• After alignment, we built a modular and scalable design system tailored to different screen sizes and content types.
• Typography was handled with extreme care: one typeface, one weight, across the entire site – to create coherence and visual calm.
• White space, color accents and contrast were used deliberately to guide focus and enhance the sense of premium minimalism.

​

Collaborative Craft:

• Worked closely with A Day’s March founders and designers to ensure brand consistency.
• Designed editorial content areas to allow future storytelling and brand expression.
• Partnered with Ignite’s development team to ensure smooth design handoff and implementation.

• Design system thinking: Built a scalable and cohesive system from the ground up.
• Visual balance: Balanced text, imagery and space to create rhythm and flow.
• Premium feel: Every UI detail – from buttons to error states – followed the same design philosophy.
• Editorial flexibility: Created space for rich content without cluttering the e-commerce journey.

The result was a premium, minimalist and timeless digital flagship – a site that communicates the same care and craft as the garments themselves. A flexible foundation that can evolve alongside the brand’s continued growth and storytelling ambitions.

This project deepened my understanding of visual balance, restraint, and design craftsmanship. I learned to scale down without making the experience feel empty, and how small details create trust and elegance. I also sharpened my skills in delivering clean design systems ready for efficient handover to development.