Arelion had just launched a bold and detailed new identity. Every detail – from typography to micro-interactions – had to reflect this brand evolution. Technically, the challenge was to bring the identity to life across systems with limited customization. On top of this, I helped design a complex network visualization tool – aimed at simplifying massive datasets into an intuitive experience.

I led UX and UI design across several tracks of work. This included adapting the brand identity to the existing website and internal platforms, as well as designing a completely new data visualization tool from the ground up. I collaborated closely with:

• Arelion’s internal stakeholders
• The creative director from their branding agency (Bold)
• International tech teams responsible for development and platform integration

Brand Implementation:

• Applied Arelion’s new visual identity across website, intranet, and customer portals
• Worked through detailed edge cases to ensure design consistency
• Aligned continuously with branding agency and internal dev teams

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Data Visualization Tool

• Designed a map-based interface to display Arelion’s global infrastructure: cables, data centers, services
• Balanced two user types: internal sales teams and potential customers
• Structured massive amounts of technical data into a clean, explorable UI
• Prioritized clarity, accessibility, and brand feel

• Tech constraints vs. brand ambition: Found creative ways to implement visual identity within rigid platforms
• Detail-driven design: Ensured every UI component aligned with brand intent
• Information overload: Transformed complex network data into a calm, understandable user experience
• Multiple stakeholders: Navigated input from branding, sales, tech, and business with frequent reviews and alignment

The result was a website that embodied the Arelion brand in every pixel – clear, bold, and modern. The map-based tool became a powerful asset for both sales and marketing, helping users explore and understand Arelion’s global offering in a more tangible way. The project was a strong example of cross-functional design collaboration at a high technical and visual level.

This project reinforced the value of precision and alignment – especially when working across brand, tech, and business. I learned how to implement design at scale, and how to structure complex information for very different user needs. Most of all, I gained experience in turning abstract, technical systems into something intuitive and brand-forward.