Billo set out to solve a unique problem: how to manage all your physical mail digitally, securely, and effortlessly. No competitor had solved this before. The challenge was not only technical – it was also about user trust. How do you convince users to hand over something as sensitive as their paper bills and legal documents?

As part of NoA Ignite’s cross-functional team, I was the lead designer on the project. I worked closely with developers, system architects, and stakeholders to translate a complex technical service into a simple and intuitive user experience. My role covered both UX and UI for the MVP and later the native v1 app.

MVP Phase – Fast & Focused:

• Built in React Native for rapid development on both iOS and Android.
• Minimal interface, focused on UX flow rather than visual design.
• Created user flows for onboarding, BankID signing, and payment setup.
• Designed screens to handle legal agreements and secure permissions.
• Worked closely with developers to ensure feasibility and simplicity.

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v1 App – Native, Brand-Driven, and User-Friendly:

• New navigation structure for better usability.
• Updated visual identity for a more branded experience.
• Refined hierarchy to clearly surface important information.
• Aimed for a sense of “calm emptiness” – the feeling that Billo handles everything for you.

• MVP mindset: Prioritized only essential features for concept validation.
• Legal & security complexity: Simplified processes for signing, verifying, and connecting bank accounts.
• User trust: Designed flows that felt safe, clear, and low-effort.
• Tone & clarity: Paid extra attention to how terms and conditions were presented – transparency was key.

We launched a clean, minimal app that users described as “surprisingly simple.” The goal was for the app to feel empty – in a good way. A place where nothing required attention because Billo had already taken care of it. The app achieved a seamless onboarding experience and built the foundation for Billo’s in-house development team to take over.

This project taught me the value of radical simplicity. I learned how to distill complex backend logic into user flows that felt effortless. I also gained deeper experience working closely with system architects and developers, making product decisions early in the life of a product. Following the project from blank page to launch gave me a strong sense of how structure, hierarchy, and navigation decisions shape the entire experience.